Oman Environmental Services Holding Company (be’ah) was established in 2007 to support a cohesive plan laid out in a National Strategy Report in 2006 to promote proper waste management practices. This includes the effective use of resources, development of adequate infrastructure and implementation of sustainable goals to make a lasting impact on the country’s future.

Headquartered in Muscat and operating under the Oman Investment Authority (OIA), be’ah is responsible for managing municipal, industrial and healthcare waste in the country.

be’ah is committed to achieving a circular economy business model in a sustainable manner. This commitment is exemplified throughout the company’s operations, as well as its consistent communication with stakeholder groups at multiple levels to promote circular economy through capacity building and raising awareness in society at large, and the communities that it operates within including academia, Omani-owned SMEs, entrepreneurs, as well as engaging with international partners that bring global experience and innovation.