OSW Brand Ambassador Interview - Fatema AL Jardani

Fatema Salim Al Jardani is a Sustainable Development Manager at EVO Oman with extensive expertise in renewable energy, decarbonization strategies, and e-mobility solutions. She plays a leading role in advancing the energy transition in Oman and the broader region, focusing on the integration of sustainable technologies and innovative energy practices to support national and regional climate goals

What does sustainability mean to you, personally?

Sustainability, to me, is a responsibility to balance progress with preservation, ensuring that the choices we make today empower future generations to grow well economically, socially, and environmentally.
Can you share a defining moment that sparked your passion for sustainability?
One defining moment was witnessing the impact of oil dependency on both the environment and national resilience. That realization inspired me to explore cleaner energy alternatives and shaped my commitment to building a more sustainable energy ecosystem for Oman.

How has your sustainability journey evolved over the years?
It began with a focus on environmental awareness and gradually transformed into strategic action, leading national initiatives in solar energy transition, developing e-mobility infrastructure, and drive in sustainability into decision-making. Today, it’s about system-wide impact and long-term resilience.

How does sustainability feature in your current role or work?
As Sustainable Development Manager at Oman Oil Marketing Company, I work closely with our leadership to drive the company’s sustainability direction. Sustainability is embedded in everything we do; from integrating clean energy technologies and supporting net-zero strategies to aligning with national policies and building internal capabilities. It’s about transforming strategic goals into measurable, impactful actions that support both our company’s vision and Oman’s sustainability agenda.

What’s a sustainability project or initiative you’ve been part of that you’re most proud of?
Through my role at Oman Oil Marketing Company, and as part of its subsidiary EVO, I am especially proud to have contributed to the development of Oman’s first electric vehicle (EV) charging network, a foundational step toward mainstreaming e-mobility and reducing transport-sector emissions across the Sultanate. This initiative laid the groundwork for future green mobility solutions and demonstrated how infrastructure can shape both environmental outcomes and public behavior.
At OOMCO level, we have also achieved a reduction of over 3 million kilograms of CO₂ emissions through the implementation of solar systems and vapor recovery units at our service stations. These milestones are a reflection of our company’s unwavering commitment to decarbonization and sustainable transport.
None of this would have been possible without the continuous support and strategic direction provided by our leadership. Their vision and trust have been instrumental in empowering our sustainability efforts and positioning OOMCO as a key enabler of Oman’s national energy transition.

What are the biggest challenges you see in implementing sustainability on the ground?
One of the biggest challenges in implementing sustainability on the ground is the lack of infrastructure, whether it’s for renewable energy systems, electric vehicle (EV) charging, or other technology. Many of these solutions require new networks, technology, and long-term planning. Another major challenge is the high cost of investment needed at the beginning. While sustainable projects often save money and bring great value over time, the upfront costs can be a barrier, especially without strong financial support or incentives. Overcoming these challenges requires stakeholder’s collaboration and long-term vision.

What is your vision for a sustainable Oman in 2040?
A sustainable Oman in 2040 is a nation powered by clean energy, where green mobility is the norm, natural resources are preserved, and sustainability is embedded in every sector; creating a resilient, driving economic growth while protecting future generations.

In one sentence: what does a sustainable future look like to you?
A sustainable future is one where people, planet, and progress move forward together, powered by clean energy, responsible choices, and long-term thinking.