The adoption of circular practices, particularly in plastics recycling, waste management and sustainable product design, is gaining momentum across the Middle East. Yet circularity is not simply an environmental ambition. It requires the redesign of supply chains, procurement models and industrial systems. Delivering circular outcomes at scale depends on reliable feedstock streams, reverse logistics networks, transparent material tracking and collaboration across value chains—from producers and retailers to waste operators and recyclers. In many sectors, fragmented supply chains, limited secondary material markets and inconsistent standards remain significant barriers. How can businesses implement circular supply chains that have both environmental benefits and economic value?